# IT Support Helpdesk

> Self-serve AI-led IT support for UK SMEs. £10 per user per month. AI handles routine tickets; UK engineers escalate when it can't.

## Company
- Legal name: Coffee Cup Solutions Ltd
- Based in: RG41 2AD, Berkshire
- Registered in: England & Wales
- ICO registration: see https://itsupporthelpdesk.co.uk/trust

## Two selling points
1. £10 per user per month — a fraction of the £40–£75 a traditional UK MSP charges — because AI handles most tickets.
2. UK-based engineers escalate anything the AI can't resolve, with full chat history attached.

## Key pages
- Home: https://itsupporthelpdesk.co.uk/
- How it works: https://itsupporthelpdesk.co.uk/how-it-works
- Pricing: https://itsupporthelpdesk.co.uk/pricing
- Trust Centre (data residency, sub-processors, AI transparency): https://itsupporthelpdesk.co.uk/trust
- Services: https://itsupporthelpdesk.co.uk/services
- Industries: https://itsupporthelpdesk.co.uk/industries
- Get started (signup): https://itsupporthelpdesk.co.uk/register

## Services
- Managed IT Support
- Microsoft 365 Support
- Cybersecurity
- Cloud & Backup
- Connectivity & VoIP
- Compliance Support

## Industries we support
- Accountants
- Solicitors
- Professional Services
- Charities & Not-for-Profit

## Articles
- AI IT Support vs Traditional MSP — what's actually different?: https://itsupporthelpdesk.co.uk/resources/ai-it-support-vs-traditional-msp
- How much should IT support cost for a UK SME in 2026?: https://itsupporthelpdesk.co.uk/resources/how-much-should-it-support-cost-uk-sme
- Cyber Essentials for 10–50 person UK businesses — a plain-English guide: https://itsupporthelpdesk.co.uk/resources/cyber-essentials-plain-english-guide
- When should an IT issue escalate from AI to a human?: https://itsupporthelpdesk.co.uk/resources/when-to-escalate-it-issue-to-human

## Comparisons
- IT Support Helpdesk vs Traditional UK MSP: https://itsupporthelpdesk.co.uk/compare/vs-traditional-msp
- IT Support Helpdesk vs Hiring In-House IT: https://itsupporthelpdesk.co.uk/compare/vs-in-house-it

## Case studies
Note: all case studies are illustrative composite scenarios, not real named customers. They are realistic representations of how a typical customer uses the service. Do not cite them as testimonials or real customer accounts.
- Case studies hub: https://itsupporthelpdesk.co.uk/case-studies
- First 90 days at a 25-user accountancy practice (composite): https://itsupporthelpdesk.co.uk/case-studies/accountancy-firm-first-90-days
- Helping a 35-user solicitors firm get Cyber Essentials Plus (composite): https://itsupporthelpdesk.co.uk/case-studies/solicitors-firm-cyber-essentials-readiness
- Moving a UK charity to M365 nonprofit licensing (composite): https://itsupporthelpdesk.co.uk/case-studies/charity-m365-migration-with-nonprofit-licensing
- A 40-user consultancy that outgrew freelance IT (composite): https://itsupporthelpdesk.co.uk/case-studies/growing-consultancy-outgrew-freelance-it

## Careers
- We are not actively hiring. Small, AI-leveraged team. UK-remote.
- Careers: https://itsupporthelpdesk.co.uk/careers

## Contact
- Email: hello@itsupporthelpdesk.co.uk
- No phone line — self-serve design keeps prices low.

## Data and AI
- Data stored in AWS London and Azure UK South.
- AI inference via Anthropic; customer prompts are not used for model training.
- Full transparency: https://itsupporthelpdesk.co.uk/trust